Customers relate strongly to stories involving people in similar situations to themselves, so a case study can be a major factor in deciding which company to buy from.
Clients love my ability to find a newsworthy angle and tell the story in an engaging way. I’ve even taken part in in-depth training on case-study writing best practice.
See a couple of examples of case studies that I’ve written for previous clients here.
I charge from £750* for a standard two-page case study, including two interviews and SEO keyword research.
Got some big news that you want to tell the world about? A press release could be your best option.
I’ve written hundreds of press releases on everything from burglary prevention advice and drugs dog patrols to awards ceremonies and conferences. Thanks to eight years working in PR and communications roles, I have a great understanding of what journalists want from a press release, and my releases have always received wide media coverage.
See a few examples of press releases that I’ve written for previous clients here.
I charge from £300* for press release writing, research and quotes. This doesn’t include distribution.
Content Marketing and Blogging
Do you have a blog that you need some help with? Or are you completely new to the world of content marketing and don’t know where to start? I’ve got a solution for you.
I have a sound understanding of search engine optimisation, keywords, ‘micro-moments’, analytics and much more. But more importantly, I produce content that your customers will love.
I’m Hubspot certified for both inbound and content marketing, so you can trust that I know what I’m doing.
See examples of blog posts and articles that I’ve written for previous clients here.
- From £150* for a short blog post (up to 600 words), including research and SEO.
- From £300* for a long-form blog post (up to 1,500), including research, interviews and SEO.
- From £1,500* for a full content strategy and help with implementation.
Newsletters are a great way to keep customers and prospects informed. Whether you prefer print or email newsletters, I can help you get your news out there with minimum hassle.
My email newsletters have had tangible results, including one that led to several courses selling out in the space of a few days. And I once wrote a series of print newsletters that were delivered to over 200,000 households, with great feedback from recipients.
I charge from £300* for a short newsletter, not including distribution or design.
Whether you’re considering a complete website revamp, starting a website from scratch or just want a few pages added to your site, I can help.
I’ve been writing copy for the web for nine years, and I’m still going strong. I know all about SEO (and other complicated-sounding concepts) so you don’t have to. And I’m always happy to explain anything you don’t understand. I fully optimise all web pages for search engines.
See a couple of web pages that I’ve written for previous clients here.
I charge from £150* for a short web page rewrite.
Landing pages/sales pages
These are different from ordinary web pages in that their sole function is to sell, and do it well. Your landing page serves an important function: visitors to your website will usually make up their mind about your product or service in just a few seconds, meaning that a good landing page has to draw them in from the very first word. And a poorly-written one can drive them away for good.
I use proven sales copywriting techniques, highlighting customer pain points, unique product benefits, social proof and calls to action. And my clear, concise writing style is a perfect fit for landing pages, where every word has to earn its place on the page.
I charge from £1,000* per landing page, including in-depth research.